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BookTalk: Policymaking for Citizen Behavior Change: A Social Marketing Approach

Nov. 29 | 1 p.m. ET

Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics or social change. It is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior and how to advocate for and support its appropriate application.

Providing a 10-step planning model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It’s also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health and other programs on how to effect social change.

Presenter:
Nancy R. Lee, Teaching Associate, University of Washington


BookTalk: Executive Risk Mindfulness™: Preparing Our Students for Future Leadership Success in Public Service

Dec. 6 | 1 p.m. ET

Enterprise risk management has become a growing discipline in the federal space, but despite these positive indicators there is still some question about its viability and application. Executive Risk Mindfulness(tm) is all about having the right knowledge, at the right time, and using that knowledge to manage more effectively. This webinar will provide an overview of why enterprise risk management is important for today's leaders, and even more so for future leaders. The webinar, led by one of today's leading experts, will focus on the contents of Karen Hardy's book and why it is imperative for MPA students, as future leaders, to absorb this knowledge to help prepare them for success.

Presenter:
Karen Hardy, Best Selling and Award Winning Author/Practitioner
Karen Hardy served as a senior advisor on risk management policy to the Controller of the United States while on special assignment to the White House—Office of Management and Budget (OMB). The former U.S. Controller has credited her with influencing federal government policy for instituting risk management in government. She served as the principle author of Section 270, Part 6 of OMB Circular A-11 “What is Enterprise Risk Management?” She also authored updates to the revised OMB Circular No. A-123, Management’s Responsibility for Enterprise Risk Management and Internal Control. She is the first federal employee to serve as a member of the COSO Advisory Council for ERM (2015-2017). Prior to her federal career, she worked for Citicorp, where she managed the operations of four regional bank branches, amassing a multi-million-dollar portfolio. Hardy is an international and national speaker and has published articles and books including the first government textbook, Enterprise Risk Management: A Guide for Government Professionals, which won the 2017 Most Promising New Textbook Award. She recently received the Quilly Award from the National Academy of Best Selling Authors for her book, Mastering the Art of Success, which she co-authored with Jack Canfield, co-creator of Chicken Soup for Soul. Both books reached the Amazon Top 100 Best Seller’s List in the Risk Management and Direct Marketing categories. Hardy is a founder of and former Board Vice President of the Association for Federal Enterprise Risk Management . She received the Association's Hall of Fame Award for her dedication and contributions in advancing federal risk management. She is a visiting faculty at the Brookings Institution and recipient of the two Bronze Medal Awards for superior performance from the Department of Commerce. Hardy received her Doctor of Education (Ed.D.) degree in organizational leadership and human resource development from Nova Southeastern University.